Welcome to China Day

Dear partners

It is our great pleasure to invite you to take part in the CHINA DAY Conference on September 14th 2017.

As one of four flagship events, China Day is part of the official programme of the China – Denmark Tourism Year 2017.

As the first country in Europe to celebrate a Tourism Year with China, Denmark is currently in a unique, historical position to unfold its full potential as a tourism destination for Chinese visitors. A position that also offers strong opportunities to you as representative of the Danish tourism & hospitality industry. CHINA DAY 2017 will provide you with insights and market-leading examples to make the very most of this opportunity.

Today, China is the world’s biggest outbound travel market and destinations across the globe strive to ensure their appeal to the market and improve their welcome of the Chinese travellers. Denmark is no exception, receiving more Chinese visitors than ever before, with an increase of 307% in Chinese bed nights in 2016 compared to 2009.

Presenting you with updated market intelligence from leading Chinese digital and travel industry representatives, as well as showcasing Danish and international best practices in catering to the Chinese travel market, CHINA DAY 2017 sets out to inspire your Chinese market efforts in the years to come.

We have the great honour of having the Danish Minister of Industry, Business and Financial Affairs, Brian Mikkelsen, to help us kick off the event and welcome everyone.

Several exciting speakers are confirmed for the event and many more will follow in the coming weeks, so hurry up and book your ticket now!



Mikkel Aarø-Hansen

CEO, Wonderful Copenhagen

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Conference Venue

Learn more about Langelinie Pavillon