Educational session: Innovation through co-creation – how to add value from the local user perspective

In this interactive session, university lecturer, co-founder and creative director of Foossa, Lee-Sean Huang will introduce three methods for co-creating service innovation with the users that strengthen the value of services/products.

These methods are: (1) infrastructure repurposing, such as New York’s High Line, which converted an abandoned elevated train track into a public park; (2) participatory platforming, such as Japan’s Kumamon, a regional tourism mascot with an open licensing scheme for scaling brand partnerships; and (3) experiential storytelling beyond traditional tours and museums.

Lee-Sean will present case studies and examples of each of these approaches, all based on local participation in co-creating new value. The participants will have the opportunity to practice what they have learned by prototyping their own concepts.

Lee-Sean Huang is the co-founder and creative director of Foossa, a consultancy that helps organizations tell stories, design services, and build community for a more inclusive and resilient future. His expertise is on the intersection between design and democracy. He is interested in the role of participation and play in the future of education, work, health, and civic engagement. 

His career in designing participation and building movements began when he was a student at Harvard, where he studied Government and engaged as a community organizer and human rights activist. Lee-Sean regularly teaches and writes about community-centered design and social innovation. He is a part-time lecturer at New York University, Parsons School of Design at the New School, and the School of Visual Arts. He has written for publications including GOOD Magazine, Fast Company, and the Huffington Post. 

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TUT | 2019

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