CruiseCopenhagen has revealed to the industry marketplace the results of an Overview of 2016 Spending Economic Impacts in Denmark.
The Analysis was produced in collaboration with independent economic experts G.P. Wild/BREA, based on surveys from the 2016 cruise season. Claus Bødker, Director of CruiseCopenhagen comments: “We believe it is essential to highlight the positive impacts of the cruise industry and the many jobs created within the sector.”
Cruise Activity findings include:
• During 2016 cruise calls at all of Denmark’s cruise ports generated a throughput of 866,048 passengers (embarks, disembarks and transit)
• An estimated 289,000 crew arrived on ships calling at the ports of Denmark during 2016. An estimated 141,100 (49%) disembarked and visited Denmark’s ports.
Estimated Passenger and Crew Spending 2016: surveys of crew and transit passengers visiting Copenhagen during the 2016 cruise season and similar surveys in Aarhus and Ska-gen during 2015 revealed the following weighted average figures:
• Passengers embarking on cruises from Copenhagen spent an average of €311 per person, with accommodation and food and beverage accounting for 80% of their total expenditure
• Transit passengers spent an average of €60.32 across all on shore passenger visits, with tours and retail shopping accounting for 70% of their expenditure
• Crew spent an average of €26.33 across all onshore visits, with food and bever-ages, entertainment and retail shopping accounting for 87% of their expenditure.
Economic Impact of Passenger and Crew Spending 2016 – Denmark:
• The €92 million in passenger and crew spending generated an estimated €181.5 million in total (direct and indirect) output throughout Denmark
• The output resulted in the employment of 1,877 residents of Denmark
• Passengers and crew spent an estimated €92 million in Denmark; spending €17.3 million on tours and other ground transportation (19% of total); lodging, food and beverage spending was €54.6 million (59% of total); retail and other purchases, spending was €20.2 million (22% of total)
• The €92 million generated an estimated 1,314 direct jobs, with the hospitality sec-tor having the highest direct employment impact.