Copenhagen's largest shopping area is centered on Europe's longest pedestrian shopping street, Strøget, and the streets that surround it. Strøget is Denmark's premier shopping street. It has something for everyone, from the bargain clothes in H&M, to the department store, Illum, and the exclusive silver, porcelain and glassware at Amager Torv. Strøget is also a popular venue for street performers.
Strøget runs through the heart of central Copenhagen from Kongens Nytorv to Rådhuspladsen. At the Rådhuspladsen end of Strøget, are the younger fashion stores as well as the souvenir shops, while towards Kongens Nytorv are more exclusive, international stores, like Mulberry, Marlboro, Lanvin and Hermès. Kongens Nytorv is also home to Scandinavia's largest department store: Magasin du Nord.
Branching off at a right angle to Amagertorv, is the city's second longest pedestrian shopping street, Købmagergade, good for mid-price clothes stores and also featuring numerous smaller independent shops.
However, shopping in Copenhagen is much more than strolling down Strøget. Each city area has its own special shops, brands and style to discover.
Here’s an overview to where to shop Danish Fashion – all around the city:
If you take a slight detour from the eastern end of Strøget into the Grønnegade quarter, you'll find charming, narrow streets lined with colourful, half-timbered houses converted into shops like Casa Shop and the interior design shop Hay - both filled with a mixture of contemporary design products and more traditional items. Fashion is this area's strong point, both hip street wear and classic clothing, from leading Danish designers.
If any street can claim to be the city's fashion centre, it is Kronprinsensgade. This area houses a lot of independent designers, so if you want to get in on the next hot designer to come out of Scandinavia, this is the place to do it.
Alternatively, if you want a break from 21st century consumerism, step inside AC Perchs Thehandel (tea shop with tea room on the first floor) the oldest retailer on the street, dating from 1834.
The Latin Quarter (contained by the western end of Strøget, Nørre Voldgade and Nørregade) is full of groovy record stores and cheaper, hip clothes shops - both new and second hand.
Not so long ago, this was one of Copenhagen's poorer areas, but these days it is an interesting shopping zone with clothes, record, comic book, and music shops, as well as trendy cafés and bars.
If you cross Strøget from the Latin Quarter, you come to the quieter pedestrian streets Kompagnistræde and Læderstræde (Together known as Strædet), which run parallel with Strøget towards Amagertorv. These offer some of the cosiest shopping in the city and their antique shops – selling silver, porcelain, toys, books and other collectibles – and independent boutiqes, offer an absorbing afternoon’s browsing.
Those with deeper pockets or a taste for more aspirational window-shopping should make for the so-called royal district of Copenhagen, near to the palace of Amalienborg. The main streets to focus on here are Bredgade and Store Kongensgade, but Store and Lille Strandstræde also cater to finer tastes and the fattest wallets. Here, behind elegant facades and large plate glass windows shoppers can examine fine and modern art, antiques, fine ceramics and, of course, the classic modern furniture for which Denmark is world famous. Bredgade is the address of the city's top auction houses, and nearby are several major tourist sights, including the Marble Church, Amalienborg Palace and Kunstindustrimuseet (the Danish Museum of Decorative Arts).
Værnedamsvej at Vesterbro has an air of Paris with many special shops for the gourmet palate and in recent years several small clothes boutiques.
In the area of Nørrebro, the street Nansensgade has a number of small interesting restaurants, Suq with arts and crafts from the Middle East and several second hand chic clothing stores. And then there is Elmegade, which has several hip clothes shops, cafés, bars and take-aways. Men's and women's fashion outlet Juice was one of the first of the new wave of fashionable retailers to set up shop - all in all its where the young crowd hangs out.
In the heart of Østerbro at Østerbrogade 70, you will find the 1700 m2 Normann Copenhagen flagship store. The store contains the entire Normann Copenhagen collection as well a large variety contemporary lifestyle products and high profile fashion brands from around the world.