Copenhagen Fashion Fairs

    Copenhagen Fashion Fairs -  August 2009

COPENHAGEN FASHION FAIRS 

Since the start in 1998, the fashion trade fair CPH Vision has developed into becoming one of the most interesting fashion appointments for the news-hungry international buyers and press. Twice a year CPH Vision and Terminal-2 put fashion on the agenda in two of the most extraordinary exhibition halls currently available, with more than 300 Nordic and international exhibitors and up to 30,000 visitors consisting of buyers and press from all over the world.

Terminal-2 was launched in February 2009 playing host to an impressive range of denim & urban brands, whilst CPH Vision focuses on both established

and up-and-coming contemporary fashion brands.

As the fair organiser Exhibition Professionals is experiencing rapid expansion, CPH Vision and Terminal-2 will from now on be working under the umbrella of Copenhagen Fashion Fairs, one of the principle divisions of the company. With its vision to develop the fair trade concept further in Copenhagen and introduce more activities to Copenhagen Fashion Week, Exhibition Professionals views this reorganisation as part of a long-term strategy.

NEW BRAND DIVISION AT TERMINAL-2 

With the great possibilities presented by the new exhibition area launched this February, Terminal-2 is embarking on an exciting new journey and introducing an innovative brand division in the upcoming fair in August. Taking the way the fashion scene looks today into consideration, we will be remodeling the brand segmentations in the next edition of both CPH Vision and Terminal-2.

"Fashion is no longer as defined as in previous times. Instead of looking at fashion in segments, we look at the people and what they are actually wearing. We see a division according to price range as passé. The fashion of today and tomorrow is a mix. Look at Raf Simons designing for Eastpack and Kate Moss mixing Top-Shop with YSL. Clothing consists of wearable pieces and it's by touching, feeling and mixing them up that they are brought to life and their full potential revealed. I believe that's the true beauty of fashion. This is definitely the right approach at the right time and we see this as part of our long-term strategy."

 - Simon Nordtorp, Project Manager Copenhagen Fashion Fairs

From August 2009, Terminal-2 will not only exhibit urban, denim and street-wear brands, but also contemporary urban fashion brands that work perfectly together with the brands exhibiting in Terminal-2.

The re-modelling affects brands such as Samsøe & Samsøe, Nümph and Fred Perry which will move from CPH Vision to Terminal-2. With this more contemporary approach, the aim is to create a viable mix from inexpensive as well as luxury brands and to meet the needs of the consumer in a much better way. We are also catering to the buyers and their stock requirements and demands. Being part of a long-term strategy for Copenhagen Fashion Fairs, the idea is to create a closer bond between the two segments and thereby create more modern division that matches current tendencies and consumer behaviour much more closely.

 "Looking at the consumer of today, we no longer see fashion-conscious people dressed head-to-toe in only designer labels. What we do see is a mix of brands as well as price range. We no longer see the division of high-end brands on one side and urban brands in the other, simply because this doesn't reflect what the consumer is wearing today. Nor does it reflect or meet the needs of today's buyer."

 - Jan Busch Carlsen, Founder & Creative Director, Copenhagen Fashion Fairs

With intention to provide a platform with brands that perfectly complement each other in terms of target and variation of price points we are also introducing a new designwear segment in Terminal-2:

Designwear Urban Fashion: the upgraded urban style area with high-profile brands such as One True Saxon , Baracuda, New Balance, April 77 and Franklin & Marshall.

 For  further information  please visit www.copenhagenfashionfairs.com 

 Next fair dates: 6-9 August 2009

 For  all press enquiries please contact PR & Press Manager Fernanda Palmeiro, fp@cphvision.dk.     

Copenhagen Fashion Fairs: CPH Vision & Terminal-2/ Lysagervej 10 / DK-2920 Charlottenlund

Tel: +45 39648586 / Fax: +45 39648587 / info@cphvision.dk/ www.copenhagenfashionfairs.com

To unsubscribe from newsletter: info@cphvision.dk