9 March 2014: Cruise Copenhagen Network has revealed today at Cruise Shipping Miami the results of its 2013 cruise guest satisfaction survey, conducted by international consultant company GP Wild/BREA (Business Research & Economic Advisors).
A synopsis of the results include:
* record levels of high guest satisfaction in Copenhagen have been achieved overall: and for the first time figures for both transit and turnaround passengers/guests have been surveyed
* transit guests were very satisfied with their ‘overall visit’ scoring a mean 4.24 in 2013 vs. 4.01 in 2011 – see Table 2
* 97% of transit passengers in 2013 went ashore in Copenhagen, vs. 95% in 2011
Satisfaction levels among transit cruise guests 2013
Overall guests felt very satisfied with their stay in Copenhagen. Most guests (92%) felt that their visit met or exceeded their expectations.
Copenhagen reached a very high level of satisfaction on 10 out of 11 measured indicators (see table below/page 2).Only the indicator ‘Overall prices’ receives a partly satisfied score. Compared to the results of the survey carried out in 2011, there is an increase in levels of satisfaction in 6 out of 7 of the following indicators:
Guided Tour – Historic Sites/Museums – Variety of things to see and do – Friendliness of Residents – Overall Shopping Experience – Overall visit – Visit Met Expectations
Additional results established in the survey for turnaround guests:
* For the first time, the study also established turnaround guest results, with a satisfaction mean score of 4.16 in 2013.
* 8 out of 11 indicators scored a satisfaction level above 90%
*Guided Tours scored a satisfaction level of 100%
*Visit Met Expectations scored a satisfaction level of 92%, exceeding the transit guest score of 91%
* The share of turnaround guests spending more than one night in Denmark increased to 75% in 2013 vs. 70% in 2011
“It makes me proud to see how all the stakeholders involved in creating the Copenhagen Cruise Product, continue to deliver and even improve the guest experience. In a very competitive environment, where you cannot take growth for granted, it is key to improve consistently in order to stay competitive. The fact that we also deliver at such high level as a turnaround destination, means that we are on the right track in our efforts to grow the number of pre and post- visitors in the capital of Denmark,” says Bo Larsen, Director Cruise Copenhagen Network.