No more boring meetings, please!

Press Release
April 2008

The end of endless one-way communication and traditional meeting room layout is near. Aim for a better ROMI - Return on Meeting Investment - and be green, too. Denmark has the solution: Meetovation!

Do you recognize the old-fashioned inactive meeting concept - the one where you doze off and slide down till your head meets the back of your chair - and you wonder, 'did I snore?' Every year, the meeting industry is spending millions of hours, and dollars, on meetings. And too often, the results are dubious, in large part because of constant one-way communication from the speaker.

This is exactly what the Danish meeting industry and VisitDenmark - The Official Tourism Organization of Denmark - intend to change, by kicking off the development of a new series of innovative meeting concepts. "Meetovation", they call it. Currently, 142 key persons from 65 hotels, cultural landmarks, conference organizers etc. all over the country are participating in intensive seminars, building the knowledge and inspiration to develop the "Meetovation" concepts.

VisitDenmark anticipates creating a range of new concepts that will revolutionize the operational structure and strategic planning of future meetings. The goal is to transform the traditional meeting into a creative forum, in which the participants are actively involved, and sharing the knowledge they need to more effectively obtain the objectives of the meeting - which again should lead to a better bottom line and ROI.

Key elements for all new "Meetovation" concepts are:

The participants will be involved far more than today
The ambiance will be used creatively, to physically support the purpose of the meeting.
The CSR (Corporate Social Responsibility), environmental aspects will be interwoven into the structure of the meeting
The result and the ROI of the meetings will be measurable and documented
The local and/or regional unique characteristics add meaningful value to the meeting.

The "Meetovation" concepts will be ready to be marketed internationally mid 2008.

For further information please contact:
Lars Blicher-Hansen
VisitDenmark
Manager Special Projects
+45 32889920
lbh@visitdenmark.com



Øresund Region Meetings & Conventions Hotels Cruise Town areas Fashion, Design & Shopping Gastronomy & Night life Sights & Events Copenhagen specialities Gay Press > Press information > Meetings & Conventions > No more boring meetings, please! No more boring meetings, please! Press Release April 2008 The end of endless one-way communication and traditional meeting room layout is near. Aim for a better ROMI - Return on Meeting Investment - and be green, too. Denmark has the solution: Meetovation! Do you recognize the old-fashioned inactive meeting concept - the one where you doze off and slide down till your head meets the back of your chair - and you wonder, 'did I snore?' Every year, the meeting industry is spending millions of hours, and dollars, on meetings. And too often, the results are dubious, in large part because of constant one-way communication from the speaker. This is exactly what the Danish meeting industry and VisitDenmark - The Official Tourism Organization of Denmark - intend to change, by kicking off the development of a new series of innovative meeting concepts. "Meetovation", they call it. Currently, 142 key persons from 65 hotels, cultural landmarks, conference organizers etc. all over the country are participating in intensive seminars, building the knowledge and inspiration to develop the "Meetovation" concepts. VisitDenmark anticipates creating a range of new concepts that will revolutionize the operational structure and strategic planning of future meetings. The goal is to transform the traditional meeting into a creative forum, in which the participants are actively involved, and sharing the knowledge they need to more effectively obtain the objectives of the meeting - which again should lead to a better bottom line and ROI. Key elements for all new "Meetovation" concepts are: The participants will be involved far more than today The ambiance will be used creatively, to physically support the purpose of the meeting. The CSR (Corporate Social Responsibility), environmental aspects will be interwoven into the structure of the meeting The result and the ROI of the meetings will be measurable and documented The local and/or regional unique characteristics add meaningful value to the meeting. The "Meetovation" concepts will be ready to be marketed internationally mid 2008. For further information please contact: Lars Blicher-Hansen VisitDenmark Manager Special Projects +45 32889920 lbh@visitdenmark.com